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Self Autumn

Promotional pieces for Self Concept, a Ladies' fashion clothing store that is not afraid to break paradigms.

The autumn campaign had to express a lot of concepts that surrounds the brand: the main one, authenticity, is expressed by the image set chosen to compose the pieces. Showing the collection was extremely important, but the pieces had also to inspire people to focus on themselves and tell them to be free to be who they are.

 

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